Track your sales emails within the CRM
Before the proliferation of email tracking software, we’d send out emails and follow up on them until we got a response. We are now in a digital social landscape that allows us to see whether our emails were delivered and if so, who read our emails, when they read it, and how many times. Email tracking tools have become a crucial part of reaching prospects and customers — old and new — at every scale. And using a CRM with email tracking capabilities has become all the more essential for businesses to reach out to their prospects at the right time and with the right context.
Before we dive deep into how email tracking within the CRM works, let’s understand a bit about email tracking and its impact on businesses.
So, what is email tracking?
Email tracking is the ability to monitor the status of emails that you send, to improve your consumer reach and business. By using an email tracking software, you will be able to receive real-time email alerts for every event associated with your email. It also lets you continuously review your high-funnel email metrics like email opens and click-through rates, so you can make informed business decisions.
Email tracking has been taking over the web since the early 2000s. The practice became more pervasive as email became more of an online sales notification hub for consumers, and less of an interpersonal communication tool. According to a 2017 study by OMC, 85% of the emails received are marketing materials, newsletters, notifications, etc initiated by sales and marketing teams, and a whopping 99% of these emails are tracked. This directly translates to more business.
How can an email tracking software help your business
Most established sales teams use some form of email tracking. It helps determine the engagement levels of your customers and prospects with your company and identifies the ones who are most interested in what you are selling. In this era, the availability of an array of email tracking software allows sales teams to have more control as well as access to valuable data. With the right email tracking tool, sales teams will be able to nurture leads, influence decision makers, and close deals. Here’s how email tracking software can drive your sales:
Identify your potential customers
Email tracking lets you connect with your customers and prospects directly by helping you see the moment they receive and open your emails. When your prospects open and click the link on your emails, you know when they are actively engaging with your company. You also get to see the number of times your emails are opened and track the links they have clicked. This allows you to identify your potential customers so you can reach out to them at the perfect time or send the next follow-up email, and drastically increase your chances of gaining their business.
Engage with relevant context
Data doesn’t amount to much without the right context. With email tracking software, you can use context to your advantage. Tracking emails provide sales teams with insights into every email exchange with their prospects and customers. This allows them to contact prospects with relevant information or respond according to their needs. For instance, if your prospects have clicked on a case study or demo link that you shared in the email, you know how to steer your next conversation with them. Similarly, by gaining intelligence about the prospect’s behavior, you get to learn about their likes and preferences. This, in turn, lets you nurture relationships that convert to sales.
Increase sales productivity
Email tracking is all about strengthening sales productivity. By reaching out to prospects when they are ready, sales reps save time on follow-ups. Apart from that, they can even automate follow-up responses based on your prospect’s behavior on email. This way, your reps don’t have to add follow up tasks or indiscriminately send follow-up emails manually. It’s a win-win for saving time as well as nurturing relationships.
Know the moment someone opens and reads your emails within the CRM
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